Democrats now more positive on Campaign 2012
Fewer Republicans see campaign as interesting, informative
In the wake of the party conventions, Democrats express increasingly positive views of the presidential campaign. And today, substantially more Democrats than Republicans view the campaign as interesting and informative.
The latest national survey by the Pew Research Center for the People the Press, conducted Sept. 7–9 among 1,012 adults, finds that 66% of Democrats say the presidential campaign is interesting while just 27% say it is dull. Among Republicans 50% say it is interesting while nearly as many (45%) describe it as dull. The gap is about as wide in opinions about whether the presidential campaign is informative – 68% of Democrats say it is informative, compared with 49% of Republicans.
In September 2008, nearly identical percentages of Republicans (75%) and Democrats (74%) said the campaign was interesting. And similar majorities of both groups viewed the campaign as informative (62% of Republicans and 59% of Democrats).
Republicans also are more likely than Democrats to say the current campaign is too negative. More than six-in-ten Republicans (63%) say it is too negative; just 42% of Democrats express this view. In September 2008, 41% of Republicans and 45% of Democrats said the campaign was too negative.
Most Republicans (62%) say the presidential campaign is too long, compared with 43% of Democrats. In 2008, 63% of Republicans and 49% of Democrats said the campaign was too long.
Among the public as a whole, fewer people say the campaign is interesting than did so at about the same point in the 2008 race (53% now, 68% then). About as many say the campaign is informative as did so in September 2008. More people say the campaign is too negative than four years ago, while somewhat fewer say it is too long.
How Opinions Have Changed This Year
Over the course of the current campaign, views of the race have changed substantially. Far more people find the campaign interesting and informative than did so
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