When Will Social Media Elect a President?
BY ANDY KESSLER
The Lincoln-Douglas debates of 1858 took place over seven venues, with 10,000-20,000 attendees and no microphones. One candidate would speak for an hour, followed by a 90-minute rebuttal and then a half-hour response from the original speaker (which alternated debate to debate). This description alone is almost 280 characters—clearly we’ve come a long way from Honest Abe to the Twitter age. But should we believe the hype about social media’s impact on the 2012 election?
Pew Research says no. “Cable leads the pack as campaign news source,” it concludes in a recently released 35-page report. “Twitter, Facebook play very modest …
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